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MrBeast Uses AI for Thumbnails, Faces Backlash

Source: MrBeast used AI to create YouTube thumbnails. People weren’t pleased (2025-06-23)

YouTuber MrBeast has experimented with using artificial intelligence to generate thumbnails for his videos, aiming to streamline the creative process. However, the AI-created images received mixed reactions from viewers, with many expressing disappointment and feeling that the thumbnails lacked the human touch and authenticity that typically draw viewers in. The controversy highlights ongoing debates about AI's role in creative industries, especially in content creation where personal connection and originality are highly valued. While some see AI as a useful tool to enhance productivity, others worry it may compromise the quality and sincerity that audiences expect from popular creators like MrBeast.

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