Billie Eilish and UMG Promote Sustainable Concert Merch

Source: Billie Eilish’s next act: Getting music labels to give unsold concert T-shirts a second life (2025-07-01)

Billie Eilish and Universal Music Group are collaborating to make concert merchandise more sustainable by recycling and reusing items from past tours. The initiative aims to reduce waste and promote eco-friendly practices within the music industry, encouraging fans to participate in environmentally conscious consumption. The project involves repurposing old merchandise into new products, such as turning vintage T-shirts into tote bags or other accessories. This effort not only minimizes environmental impact but also offers fans unique, limited-edition items that carry a story and a message of sustainability.

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