Meta to Launch Ad-Free Facebook and Instagram Subscriptions in UK
Source: Meta to launch ad-free Facebook and Instagram subscriptions in UK (2025-09-27)
Meta plans to introduce a paid subscription service in the UK that offers an ad-free experience on Facebook and Instagram, starting in 2025. The move aims to provide users with more control over their privacy and reduce reliance on advertising revenue, which has been a core part of Meta's business model. The new subscription option will allow users to pay a monthly fee to enjoy an ad-free social media experience, with Meta emphasizing its commitment to user choice and privacy. The company is also exploring similar offerings in other markets, signaling a shift towards more diversified revenue streams amid increasing regulatory scrutiny.