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Pop Mart leverages Disney collaborations to boost sales

Source: Exclusive: Labubu-maker Pop Mart learns from Disney to capitalise on toy's viral success (2025-09-30)

Pop Mart, the Chinese toy maker known for its collectible figures, is capitalizing on its Disney partnerships to drive viral success and expand its market presence. The company has been leveraging popular Disney characters to create limited-edition collectibles, which have gained significant attention on social media and among collectors, fueling a surge in sales and brand visibility. The strategy highlights how Pop Mart is blending global entertainment franchises with its unique product offerings to attract a broader audience. By collaborating with Disney, the company aims to tap into the character's existing fan base and generate buzz, positioning itself for continued growth in the competitive toy industry.

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