Bollywood Stars Challenge Google Over Personality Rights

Source: Spooked by AI, Bollywood stars drag Google into fight for 'personality rights' (2025-10-01)

Indian celebrities are demanding that Google remove images of them from its search results, citing concerns over personality rights and unauthorized use of their likenesses. The move is part of a broader push by Bollywood stars to protect their digital identities and control how their images are used online, especially as AI and deepfake technologies become more sophisticated. The controversy highlights the growing tension between tech giants and public figures over digital rights and privacy. Bollywood actors argue that their images are being exploited without consent, prompting calls for stricter regulations and better enforcement of personality rights in the digital age.

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