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Prime Video Europe Boss Highlights Unique Business Model in Streaming Wars

Source: Prime Video Europe Boss: “We Are A Completely Different Business Model Than Most Of The Folks We Are Compared To” (2025-11-19)

Amazon Prime Video Europe’s new leadership emphasizes a distinct approach amid fierce competition Amazon Prime Video’s European chief, Andrew Bennett, recently articulated the company’s unique position in the global streaming landscape during his keynote at the British Screen Forum. Bennett underscored that Prime Video operates under a “completely different business model” compared to major competitors like Netflix, Disney+, and Paramount+, which often rely heavily on subscriber growth and content licensing. Instead, Amazon’s strategy centers on integrating streaming with its broader ecosystem, including e-commerce, cloud services, and original content investments, fostering a more diversified revenue stream. This approach aims to create a sustainable, long-term platform that prioritizes quality and innovation over sheer subscriber numbers. Since taking on his role, Bennett has been vocal about how Prime Video’s model allows for more flexibility in content creation, enabling the platform to invest in niche genres, regional productions, and high-quality originals that resonate with diverse audiences across Europe. This strategy aligns with Amazon’s broader corporate philosophy of customer obsession and technological innovation, setting it apart from traditional media companies. In addition to emphasizing its business model, Bennett revealed that Prime Video is increasingly focusing on local European content, partnering with regional filmmakers and studios to produce culturally relevant series and films. This move aims to deepen viewer engagement and differentiate Prime Video from competitors that often prioritize global franchises. Recent data shows that regional content now accounts for over 40% of Prime Video’s European catalog, with notable successes including original series in Germany, France, and the UK. Furthermore, Amazon’s approach involves leveraging its cloud infrastructure to enhance streaming quality and user experience, integrating AI-driven personalization, and expanding its interactive content offerings. The platform is also experimenting with new monetization models, such as ad-supported tiers and transactional rentals, to diversify revenue streams beyond subscriptions. Recent industry developments highlight Amazon’s strategic focus: 1. **Investment in Local Content**: Amazon has committed over $1 billion in European original productions in 2024, aiming to boost regional talent and storytelling. 2. **Technological Innovations**: The company is deploying advanced AI algorithms to improve content recommendations and viewer engagement metrics. 3. **Partnerships and Co-Productions**: Collaborations with European broadcasters and studios are increasing, facilitating access to local markets and audiences. 4. **Sustainability Initiatives**: Amazon is integrating eco-friendly practices into its production processes, aligning with global sustainability goals. 5. **Expanding Accessibility**: The platform is enhancing multilingual options and accessibility features to serve Europe's diverse population better. Bennett’s remarks come at a time when the streaming industry is experiencing rapid change, with increased competition from traditional broadcasters and new entrants. His emphasis on a different business model reflects Amazon’s confidence in its integrated ecosystem and long-term vision. As the platform continues to evolve, its focus on regional content, technological innovation, and diversified revenue streams positions it as a formidable player in Europe’s digital entertainment landscape. In conclusion, Amazon Prime Video’s European leadership is committed to differentiating itself through a holistic, sustainable approach that leverages its broader corporate strengths. This strategy not only aims to attract and retain viewers but also to set new standards for innovation and regional engagement in the streaming industry. As the market continues to evolve, Amazon’s emphasis on a unique business model could serve as a blueprint for other digital content providers seeking longevity and relevance in a competitive environment.

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