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Prime Video Europe Executive Highlights Unique Business Model

Source: Prime Video Europe Boss: “We Are A Completely Different Business Model Than Most Of The Folks We Are Compared To” (2025-11-20)

Amazon Prime Video Europe’s new leadership emphasizes distinctiveness from competitors like Netflix and Disney, focusing on innovative strategies to redefine streaming. Andrew Bennett, speaking at the British Screen Forum, underscored that Prime Video operates under a “completely different business model,” prioritizing unique content curation and viewer engagement. This approach aims to position Amazon as a leader in the evolving digital entertainment landscape, especially as the industry faces increased competition and technological shifts. In recent developments, Prime Video has expanded its global footprint, investing heavily in original European productions, and adopting a flexible licensing strategy that balances original content with licensed series. The platform is also leveraging advanced AI-driven personalization algorithms to enhance user experience, a move that aligns with the latest trends in data-driven content delivery. Additionally, Prime Video has announced partnerships with local film festivals and cultural institutions across Europe to boost regional content visibility and support local creators. Furthermore, the streaming giant is exploring innovative monetization models, including tiered subscription plans and ad-supported options, to diversify revenue streams amid rising subscription fatigue. Prime Video’s focus on regional content has led to a surge in European original series, with recent hits garnering international acclaim and awards, thereby strengthening its global brand presence. The company is also investing in cutting-edge technology such as immersive AR/VR experiences to stay ahead in the competitive streaming market. As the industry evolves, Prime Video’s strategic emphasis on differentiation, regional content, and technological innovation positions it as a formidable player in the global streaming arena. The company’s commitment to a unique business model aims to attract diverse audiences and foster sustainable growth, setting it apart from traditional streaming giants. With ongoing investments in local talent and innovative content formats, Prime Video is poised to redefine viewer expectations and industry standards in the coming years.

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