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"Wicked: For Good" Breaks Box Office Records with $30.8M Previews

Source: ‘Wicked: For Good’ Zooms to Huge $30.8 Million in Box Office Previews (2025-11-22)

Universal's highly anticipated musical fantasy film, "Wicked: For Good," directed by Jon M. Chu, has achieved remarkable early success, grossing an impressive $30.8 million in preview screenings. This strong start signals a potential record-breaking opening, with projections exceeding $200 million globally. The film reunites pop icon Ariana Grande and acclaimed actress Cynthia Erivo as the Witches of Oz, drawing massive fan anticipation. As of November 2025, the film is on track to become one of the highest-grossing adaptations of a Broadway musical, surpassing previous records set by similar productions. The film's success is further bolstered by strategic marketing campaigns, including immersive fan experiences and exclusive behind-the-scenes content, which have amplified audience engagement. Additionally, "Wicked: For Good" benefits from the current trend of high-quality musical adaptations, which continue to dominate box office charts, especially during holiday seasons. The film's early performance underscores the growing influence of streaming platforms, which have increased global access to musical content, and highlights the importance of star power and franchise familiarity in today's entertainment industry. Industry analysts predict that the film's strong opening could set new benchmarks for musical films, encouraging studios to invest more heavily in similar projects. With a robust marketing strategy, star-studded cast, and a beloved source material, "Wicked: For Good" is poised to redefine box office standards for musical films in the coming months, demonstrating the enduring appeal of theatrical musicals in a digital age.

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