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Is 'Wicked 3' Coming? Inside the Future of the Oz Franchise

Source: Will there be a 'Wicked 3'? How the 'Wizard of Oz' story can continue (2025-11-23)

The recent release of "Wicked: For Good" has reignited fans' hopes for a third installment in the beloved "Wicked" film series, based on the hit stage musical and the broader "Wizard of Oz" universe. Starring Cynthia Erivo and Ariana Grande, the movie has achieved impressive box office success and sparked widespread speculation about future projects. While the creative team remains tight-lipped, industry insiders suggest that Universal Pictures is exploring possibilities for sequels or spinoffs, leveraging the franchise's immense popularity. Beyond the films, the "Wicked" brand is expanding into merchandise, theme park attractions, and streaming content, indicating a strategic move to capitalize on its cultural impact. Recent developments in the franchise include the announcement of a "Wicked" prequel musical in development, a new novel series exploring the backstories of Elphaba and Glinda, and a growing fanbase eager for more. Additionally, the franchise's influence extends into virtual reality experiences and interactive theme park rides, which are expected to boost engagement and revenue. The success of "Wicked: For Good" also highlights the increasing trend of adapting stage musicals into blockbuster films, with studios recognizing their potential for global appeal. As the franchise continues to grow, industry analysts predict that a "Wicked 3" could be announced within the next year, especially if the current film maintains its strong box office performance. The ongoing interest in the characters and the rich source material from Gregory Maguire's novels provide ample opportunities for storytelling expansion. Moreover, the franchise's strategic partnerships with brands like Disney and Netflix are likely to facilitate new content releases, further cementing "Wicked" as a major entertainment franchise. Fans can also look forward to upcoming merchandise collaborations, including fashion lines and collectibles, which are expected to generate additional revenue streams. Overall, the future of "Wicked" appears bright, with multiple avenues for continued storytelling, franchise expansion, and audience engagement, making a third film not just possible but highly probable in the near future.

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