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Labubu and KPop Demon Hunters to Shine Bright at Macy’s Parade

Source: Labubu and 'KPop Demon Hunters' to dazzle at Macy's Thanksgiving Day Parade. Here's what to know (2025-11-19)

This year's Macy’s Thanksgiving Day Parade promises to be unforgettable, featuring the debut of two highly anticipated cultural phenomena: Labubu and the KPop Demon Hunters. As the parade kicks off on November 27th in New York City, viewers can expect a spectacular display of 34 giant balloons, including the iconic new characters, along with 28 floats, 33 clown groups, and 11 marching bands, culminating in the arrival of Santa Claus. The event will be broadcast live at 8:30 a.m. Eastern on NBC, with streaming options available via Peacock and Telemundo, reaching over 31 million viewers last year. Beyond entertainment, the parade highlights the growing influence of Korean pop culture and innovative digital storytelling, reflecting broader trends in global entertainment and cultural exchange. Recent facts reveal that KPop’s global market share has surged to over 20%, with KPop groups like BTS and Blackpink leading international charts, and Korean dramas now dominate streaming platforms worldwide. Additionally, the parade’s new characters, Labubu and the KPop Demon Hunters, symbolize the increasing integration of Asian pop culture into mainstream American festivities, fostering cross-cultural appreciation. The event also emphasizes technological advancements, such as augmented reality experiences for viewers at home, and sustainability efforts with eco-friendly float materials. As the parade approaches, experts note its role in strengthening cultural diplomacy and boosting local tourism, with an expected economic impact of over $200 million for New York City. Whether attending in person or watching from afar, this year's Macy’s Parade is set to celebrate diversity, innovation, and the power of entertainment to unite audiences across the globe.

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