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The Business Powerhouse Behind the Ashes: Cricket’s Timeless Rivalry

Source: The Ashes: Breaking down the business of cricket’s oldest rivalry (2025-11-21)

The Ashes series, one of cricket’s most historic and fiercely contested rivalries, continues to be a vital economic engine for the sport, blending tradition with modern commercial strategies. As the 2025/26 series kicks off in Australia, the event exemplifies how long-form cricket remains a lucrative asset amid the rise of franchise T20 leagues. Australia, defending their title since 2017/18, aims to retain the urn, while England seeks their first victory in Australia in over a decade. The series attracts massive global viewership, with broadcast rights valued at over $200 million, and generates significant ticket sales, sponsorships, and merchandise revenue. Beyond the on-field drama, the Ashes’ business impact extends to digital streaming rights, which have surged in value, with platforms like Amazon Prime and ESPN+ investing heavily to reach dedicated cricket fans. The series also bolsters tourism, with host cities experiencing a spike in visitors, and enhances local economies through hospitality and retail sectors. Notably, the Ashes remains a cornerstone for cricket governing bodies, providing stability and visibility in an increasingly fragmented sports landscape. Recent developments include innovative fan engagement strategies, such as virtual reality experiences and interactive apps, which deepen global fan involvement. Additionally, the series’ commercial success is now intertwined with sustainability initiatives, as organizers aim to reduce carbon footprints through eco-friendly stadiums and digital ticketing. As cricket’s landscape evolves, the Ashes exemplifies how tradition and modern business practices can coexist, ensuring its relevance and profitability for decades to come. The series’ enduring appeal is underpinned by its rich history, passionate fan base, and strategic commercial partnerships, making it a benchmark for sports marketing and broadcasting excellence worldwide. With emerging markets in Asia and North America showing increased interest, the Ashes’ business model is poised for further growth, cementing its status as cricket’s premier rivalry and a global sporting phenomenon.

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