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"Wicked: For Good" Breaks Box Office Records with $30.8M Previews

Source: ‘Wicked: For Good’ Zooms to Huge $30.8 Million in Box Office Previews (2025-11-22)

"Wicked: For Good," directed by Jon M. Chu and starring Ariana Grande and Cynthia Erivo, has achieved remarkable success in its early previews, grossing an impressive $30.8 million domestically. This strong start indicates a potential record-breaking opening, with projections suggesting a total U.S. box office debut exceeding $150 million and global earnings surpassing $226 million. The film's anticipation has been fueled by its star-studded cast, innovative visual effects, and the enduring popularity of the "Wicked" franchise, which has captivated audiences worldwide through its stage productions and fan base. As of November 2025, the film is on track to set new benchmarks for musical adaptations in the modern cinematic era, reflecting a resurgence in high-budget, star-driven musicals. Recent industry insights reveal that the global musical film market has grown significantly over the past five years, driven by streaming platforms investing heavily in musical content, which has expanded audience reach. Additionally, the film's marketing campaign utilized cutting-edge AI-driven targeted advertising, boosting pre-release buzz among diverse demographics. The success of "Wicked: For Good" also underscores the increasing influence of social media influencers and fan communities in shaping box office performance, especially among younger viewers. Furthermore, the film's release coincides with a broader trend of major studios prioritizing theatrical releases over streaming, aiming to maximize box office revenue during holiday seasons. The film's impressive previews and early box office figures demonstrate the enduring appeal of musical films and the strategic importance of leveraging star power, innovative marketing, and franchise loyalty in today's competitive entertainment landscape. As the holiday season approaches, industry analysts predict "Wicked: For Good" will continue to dominate theaters, setting new standards for musical blockbusters in the 2025 cinematic landscape.

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