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Sachin Kavetham Celebrates TV’s Enduring Charm and Stability

Source: Sachin Kavetham: For someone like me, being part of TV is more about financial stability (2025-11-22)

Young actor Sachin Kavetham reflects on the significance of television in his life and career, emphasizing its role in providing financial stability amidst the digital revolution. As he commemorates World Television Day, Kavetham reminisces about childhood obsession with shows like 'Baalveer' and highlights TV's evolution from fixed schedules to the rise of OTT platforms, which now offer viewers more choices than ever. Despite the surge of digital streaming, he affirms that TV maintains a special place in audiences' hearts due to its loyal, everyday viewers, exemplified by long-standing shows like 'Taarak Mehta Ka Ooltah Chashmah.' Recent developments in the television industry underscore its resilience and adaptability. The global TV market is projected to reach over $300 billion by 2026, driven by increasing investments in regional content and innovative storytelling formats. Streaming giants like Netflix, Amazon Prime, and Disney+ Hotstar continue to expand their Indian content libraries, investing billions to capture diverse audiences. Notably, Indian TV shows now enjoy international popularity, with series like 'Taarak Mehta' and 'Baalveer' gaining viewership in countries across Africa, the Middle East, and Southeast Asia. Furthermore, the advent of 5G technology is revolutionizing content delivery, enabling seamless streaming and interactive viewing experiences. The rise of short-form content on platforms like YouTube Shorts and Instagram Reels has also transformed viewer engagement, especially among younger audiences. In response, traditional TV broadcasters are integrating digital strategies, launching their own apps and online portals to retain viewership. The industry is also witnessing a surge in regional language programming, which accounts for nearly 40% of total Indian TV content, reflecting the country's linguistic diversity. This trend is supported by government initiatives promoting regional content to boost local culture and language preservation. Additionally, the COVID-19 pandemic accelerated the shift towards digital consumption, with TV and OTT platforms experiencing unprecedented growth in viewership and subscription rates. In terms of employment, the television sector continues to be a significant source of livelihood for millions of actors, writers, technicians, and production staff. The industry is increasingly focusing on diversity and inclusion, with more women and marginalized groups participating in front and behind the camera roles. Moreover, technological advancements such as AI-driven content recommendations and virtual production are enhancing the quality and personalization of TV content. As the industry evolves, the core appeal of television remains rooted in its ability to connect with audiences on a personal level, offering relatable stories, cultural representation, and a sense of community. For actors like Sachin Kavetham, TV is not just a career choice but a stable platform that sustains their passion and livelihood. With ongoing innovations and a resilient viewer base, television continues to adapt and thrive in the digital age, reaffirming its place as a vital entertainment medium worldwide.

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