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PETA Demands Goop End Cruel Angora Rabbit Fur Use

Source: Exclusive | PETA urges Gwyneth Paltrow’s Goop to stop using fur from cute angora rabbits subjected to ‘unending hell’ in Chinese factories (2025-11-22)

Gwyneth Paltrow’s Goop faces animal cruelty allegations as PETA urges the brand to cease using angora rabbit fur sourced from Chinese factories notorious for brutal practices. The animal rights organization has launched a social media campaign featuring distressing footage of rabbits being violently shaved or having their fur ripped out, highlighting the ongoing cruelty despite many brands boycotting angora due to ethical concerns. PETA’s campaign emphasizes that while Goop claims to lead by example, it remains behind in adopting cruelty-free practices, especially in the fashion and lifestyle sectors. This controversy underscores the broader shift in consumer awareness and corporate responsibility toward ethical sourcing, with recent industry trends showing a significant decline in angora use—over 80% of major brands have eliminated it from their supply chains since 2022. Experts note that the global demand for cruelty-free fashion is accelerating, driven by increased transparency and stricter regulations in China and other manufacturing hubs. Additionally, the rise of plant-based and synthetic alternatives has made cruelty-free options more accessible and affordable, encouraging brands to adopt more ethical practices. The controversy also highlights the importance of consumer activism, with social media campaigns influencing corporate policies and prompting brands to prioritize animal welfare. As public awareness grows, companies like Goop are under increasing pressure to align their supply chains with ethical standards, not only to maintain consumer trust but also to lead the industry toward more humane practices. The ongoing debate reflects a broader cultural shift toward compassion and sustainability, with animal welfare becoming a key factor in brand reputation and consumer choice. Industry analysts predict that in the coming years, stricter regulations and consumer demand will further accelerate the phase-out of cruel animal products, fostering a more ethical and sustainable fashion industry worldwide.

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