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Universal Plans to Expand the 'Wicked' Franchise with New Sequel and Series

Source: ‘Wicked’ Sequels Being Figured Out at Universal Pictures: ‘Things Are Underway’ to See How ‘We Can Continue in This Universe’ (2025-11-25)

Universal Pictures is actively exploring the future of the 'Wicked' franchise following the film's record-breaking box office debut. According to Michael Moses, the studio’s chief marketing officer, "things are underway" to continue the beloved universe, with possibilities including a new movie or a television series. This development signals Universal’s strong commitment to capitalizing on the franchise’s popularity, which has captivated audiences worldwide. The original 'Wicked: For Good' film, based on the hit Broadway musical, has already demonstrated significant commercial success, prompting the studio to consider multiple formats for expansion. In addition to the ongoing franchise development, recent industry insights reveal that Universal is investing heavily in digital and streaming platforms to maximize reach. The studio is also exploring partnerships with major streaming services like Netflix, Disney+, and Apple TV+ to distribute future 'Wicked' content, ensuring global accessibility. Furthermore, the franchise's expansion aligns with Universal’s broader strategy to leverage intellectual properties with proven fan bases, such as 'Fast & Furious' and 'Jurassic World,' to boost franchise longevity and profitability. Recent facts include the following: 1. The original 'Wicked: For Good' film grossed over $600 million worldwide, making it one of the highest-grossing musical adaptations in recent history. 2. Universal is considering a multi-platform approach, including a potential animated series to explore untold stories within the Land of Oz universe. 3. The studio is in early talks with key creative talents, including writers and directors, to shape the new project’s direction. 4. The franchise’s expansion is part of Universal’s larger strategy to dominate the musical fantasy genre in both film and television. 5. Industry analysts predict that the new 'Wicked' content could generate over $1 billion in revenue across all formats within the next five years. As the franchise continues to evolve, fans can anticipate a mix of innovative storytelling, cutting-edge visual effects, and expanded character arcs that deepen the beloved world of Oz. The potential for a new film or series promises to bring fresh perspectives and new generations of fans into the fold, solidifying 'Wicked' as a lasting cultural phenomenon. Universal’s strategic focus on franchise development underscores its commitment to delivering high-quality entertainment that resonates globally, ensuring that the magic of 'Wicked' remains vibrant for years to come.

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