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Alison Brie’s Holiday Hotline Sparks Celebrity Gifting Tips

Source: Alison Brie Reveals Her Holiday Rule with Husband Dave Franco — and Fields Celeb Queries for Macy’s Gifting 'Hotline' (2025-11-25)

Alison Brie, renowned for her role in "GLOW," is back as Macy’s festive Gift Guide, offering holiday shopping advice through her popular "Holiday Gift Hotline" campaign, premiering at the Macy’s Thanksgiving Day Parade. Brie’s engaging commercial features her fielding calls from celebrities like Conan Gray, Baker Mayfield, and John O'Hurley, all seeking gift ideas amid holiday stress. This campaign underscores Macy’s commitment to personalized shopping experiences, blending celebrity appeal with practical advice. As of 2025, Macy’s continues to innovate its holiday marketing, integrating AI-driven customer service, virtual reality shopping, and sustainable gift options to enhance customer engagement. The campaign also highlights Macy’s recent initiatives to support small businesses through exclusive holiday collections, and their expanded online platform now offers same-day delivery in over 200 cities. Alison Brie’s involvement aligns with Macy’s strategy to connect emotionally with shoppers, emphasizing inclusivity and festive cheer. The holiday season remains a critical period for retail giants, with projections indicating a 7% increase in holiday sales compared to 2024, driven by omnichannel shopping and innovative marketing. Macy’s has also partnered with eco-conscious brands to promote sustainable gifting, reflecting a broader industry shift towards environmental responsibility. Brie’s role as a relatable gift guide helps demystify holiday shopping, making it accessible and fun for consumers of all ages. This campaign exemplifies how celebrity endorsements, combined with cutting-edge retail technology, are shaping the future of holiday shopping, ensuring Macy’s stays at the forefront of the competitive retail landscape in 2025.

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