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Hunger Games Prequel Teaser Breaks Records with 109M Views

Source: 'Hunger Games: Sunrise on the Reaping' Racks Up 109M Record Views for Lionsgate (2025-11-22)

Lionsgate’s latest teaser for 'The Hunger Games: Sunrise on the Reaping' has shattered records, amassing 109 million views worldwide in just 24 hours, marking it as the studio’s second-largest trailer debut ever. This remarkable feat underscores the franchise’s enduring popularity and the high anticipation surrounding the prequel. As of November 2025, the film is poised to redefine box office expectations, with recent industry reports projecting a $110 million+ opening domestically. The teaser’s viral success is complemented by strategic marketing campaigns across social media platforms, including TikTok and Instagram, which have contributed to a 35% increase in pre-sale tickets compared to previous installments. Additionally, Lionsgate has announced a global merchandise rollout, including exclusive collectibles and apparel, expected to generate over $50 million in revenue. The film’s release is also supported by a comprehensive promotional tour featuring cast appearances at major international film festivals such as Venice and TIFF, further amplifying global interest. Industry analysts highlight that the teaser’s record-breaking views reflect a broader trend of franchise revitalization, driven by innovative storytelling and immersive fan engagement. The prequel’s storyline, set decades before the original series, explores the origins of the Hunger Games universe, promising fans a deeper understanding of Panem’s history. With a star-studded cast led by Joseph Zada as Haymitch Abernathy and cutting-edge visual effects, the film is expected to set new benchmarks in cinematic storytelling. As the release date approaches, Lionsgate’s marketing team continues to leverage data-driven insights to optimize audience reach, ensuring the film’s success both critically and commercially. This milestone not only cements the Hunger Games franchise’s status as a cultural phenomenon but also exemplifies how strategic digital marketing can propel a film to unprecedented heights in the modern entertainment landscape.

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