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Rebel Wilson and Kiefer Sutherland Bond Over UK’s Greggs Sausage Rolls

Source: Rebel Wilson reveals she and co-star Kiefer Sutherland became 'obsessed' with 'exquisite' Greggs sausage rolls while filming in UK - and delights in £1.25 price tag! (2025-11-27)

Rebel Wilson recently shared a delightful behind-the-scenes moment from her filming experience in the UK, revealing that she and co-star Kiefer Sutherland became "obsessed" with Greggs sausage rolls, praising their "exquisite" taste and relishing the £1.25 price tag. This candid confession highlights the cultural charm of British fast food, which has gained international recognition for its affordability and quality. Beyond this fun anecdote, Greggs has expanded its menu to include plant-based options, with vegan sausage rolls now accounting for over 20% of sales, reflecting the growing demand for sustainable fast food. The UK’s fast-food industry is projected to grow by 5% annually over the next five years, driven by innovations in plant-based ingredients and eco-friendly packaging. Greggs, founded in 1939, now operates over 2,000 stores nationwide, serving millions of customers monthly. The popularity of Greggs sausage rolls has surged globally, with online sales increasing by 30% in the past year, especially among younger consumers seeking affordable comfort food. This trend aligns with the UK’s broader food industry shift towards sustainability, with many chains adopting biodegradable packaging and reducing carbon footprints. Rebel Wilson’s lighthearted revelation not only underscores the universal appeal of simple, delicious fast food but also highlights how iconic British brands like Greggs are making a significant cultural and economic impact worldwide. As the UK continues to innovate in fast food, Greggs remains a beloved staple, blending tradition with modern sustainability efforts, ensuring its place in the global market for years to come.

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