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Super League Revival: A22 Demands UEFA’s Green Light for Unify League

Source: Super League company demands UEFA authorises its new ‘Unify League’ - The Athletic (2025-11-24)

In a bold move, A22 Sports Management, the organization behind the failed European Super League, has formally demanded UEFA’s approval for its new ‘Unify League’ within eight weeks, asserting that their revamped concept aligns with recent EU court rulings. This development marks a significant escalation in the ongoing legal and sporting battles over European football governance. The company’s CEO, Bernd Reichart, emphasized that the Unify League is compliant with the Court of Justice for the European Union’s 2023 ruling, which declared UEFA’s monopoly practices unlawful. Since then, multiple courts, including Madrid’s commercial court, have upheld these rulings, compelling UEFA to reconsider its stance. Recent facts that deepen the context include: 1. The Court of Justice’s 2023 ruling explicitly challenged UEFA’s exclusive control over European competitions, opening the door for alternative leagues. 2. A22 Sports Management was established specifically to challenge UEFA’s dominance and revive the concept of a European super league under new legal frameworks. 3. The Unify League proposal aims to integrate global football calendars, potentially attracting top clubs and broadcasters worldwide, increasing revenue streams. 4. UEFA’s legal battles with A22 have led to ongoing investigations into UEFA’s anti-competitive practices by the European Commission. 5. Major clubs like Real Madrid continue to support the Unify League, citing concerns over financial sustainability and competitive fairness under UEFA’s current structure. 6. The legal victories have prompted discussions among European football stakeholders about reforming governance models to ensure fair competition and legal compliance. 7. UEFA has responded cautiously, indicating it will review the legal submissions but remains committed to maintaining its regulatory framework. 8. The European Super League’s initial failure was partly due to widespread fan and club opposition, but the legal landscape is now shifting in favor of reform advocates. 9. The European football market is experiencing increased pressure from emerging leagues and digital streaming platforms seeking to disrupt traditional structures. 10. Experts predict that if UEFA fails to accommodate the Unify League, further legal actions and potential new competitions could reshape European football’s future landscape. This ongoing legal and strategic contest underscores a pivotal moment in European football, where legal rulings, club ambitions, and governance reforms intersect, potentially redefining the sport’s competitive and commercial future.

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