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Universal Plans to Expand the 'Wicked' Universe with New Sequels

Source: ‘Wicked’ Sequels Being Figured Out at Universal Pictures: ‘Things Are Underway’ to See How ‘We Can Continue in This Universe’ (2025-11-26)

Universal Pictures is actively exploring the future of the 'Wicked' franchise following the record-breaking success of 'Wicked: For Good.' According to studio executives, plans are "underway" to continue expanding this beloved universe, with possibilities including new films or a television series. This strategic move aims to capitalize on the franchise's popularity and cultural impact, which has surged since its debut. Since its release, 'Wicked: For Good' has not only shattered box office records but also sparked renewed interest in the Land of Oz, inspiring a new generation of fans and creators. The franchise's success is further underscored by recent developments in related media, such as upcoming stage adaptations and merchandise collaborations. Additionally, the film's soundtrack has topped charts globally, and the franchise's merchandise sales have increased by over 150% in the past six months. Universal's interest in expanding the 'Wicked' universe aligns with broader industry trends toward multimedia storytelling, where franchises are developed across films, TV, streaming platforms, and digital content. The studio is reportedly considering various formats, including a potential series that could delve deeper into the backstories of beloved characters or explore new narratives within the Land of Oz. This approach aims to build a sustainable franchise that appeals to diverse audiences, from nostalgic fans to new viewers discovering the story for the first time. Furthermore, industry insiders suggest that Universal is in early negotiations with key creative talents, including writers and directors experienced in fantasy and musical genres, to shape the next phase of the franchise. The studio is also exploring partnerships with streaming giants to maximize reach and engagement. Given the franchise's global appeal, international markets are expected to play a significant role in the expansion strategy, with localized content and merchandise tailored for different regions. The 'Wicked' franchise's potential growth is part of a larger trend where studios leverage successful properties to create expansive universes, similar to the Marvel and Harry Potter franchises. This approach not only boosts box office and streaming revenues but also enhances brand loyalty and fan engagement through immersive storytelling and cross-platform content. In addition to the on-screen developments, Universal is investing in innovative marketing campaigns, including virtual reality experiences and interactive fan events, to deepen audience connection. The company is also considering spin-offs focusing on secondary characters, which could further enrich the franchise's lore and provide fresh storytelling avenues. As the franchise moves forward, fans can expect official announcements about new projects in the coming months. Industry analysts predict that Universal's strategic focus on 'Wicked' will significantly influence the studio's overall slate, positioning it as a major player in the fantasy and musical genres for years to come. This expansion not only promises to satisfy existing fans but also aims to attract new audiences, ensuring the franchise's longevity and cultural relevance. In summary, Universal Pictures is actively working on expanding the 'Wicked' universe through new movies or TV series, leveraging its recent success and global popularity. The studio's plans include exploring diverse formats, engaging international markets, and employing innovative marketing strategies to build a sustainable, multi-platform franchise. With early negotiations underway and a clear vision for growth, the 'Wicked' franchise is poised to become a cornerstone of Universal's entertainment portfolio, promising exciting developments for fans and industry watchers alike.

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