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Aston Martin F1 Aims to Match NFL Team Valuations by 2030

Source: “No reason” Aston Martin can’t match NFL team valuations, says commercial chief (2025-11-26)

Aston Martin’s Formula One team is poised for unprecedented growth, with its current valuation at US$3.2 billion, according to recent Forbes estimates. The team’s commercial chief, Jefferson Slack, confidently states there is “no reason” Aston Martin cannot reach the valuation levels of NFL franchises, which average around US$6 billion. This ambitious outlook is supported by Aston Martin’s strategic investments, innovative branding, and expanding global fanbase. Notably, Ferrari’s valuation surpasses US$6.5 billion, placing it among the most valuable sports teams worldwide, ahead of many NFL and NBA franchises. Aston Martin’s trajectory is further bolstered by recent industry trends: the rising valuation of Formula One teams driven by increased global viewership, lucrative broadcasting rights, and expanding sponsorship deals. The sport’s recent shift towards sustainability and digital engagement has also attracted new investors, with some teams exploring blockchain-based ticketing and fan engagement platforms. Additionally, the global sports market is projected to reach over US$600 billion by 2030, with motorsport and football leading the charge. Aston Martin’s focus on technological innovation, including hybrid and electric racing vehicles, aligns with the broader shift towards sustainability in sports, appealing to environmentally conscious sponsors and fans. The team’s recent success in securing high-profile sponsorships from luxury brands and tech giants underscores its rising commercial appeal. As the sport continues to grow in popularity, especially in emerging markets like India, China, and the Middle East, Aston Martin’s strategic positioning could see it rival NFL team valuations within the next five years. This growth is also supported by the increasing monetization of digital content, esports collaborations, and immersive fan experiences, which are transforming traditional sports revenue models. Industry analysts predict that with continued investment and innovation, Aston Martin could not only match NFL valuations but also redefine the financial landscape of motorsport, making it one of the most lucrative sports sectors globally. The company’s vision reflects a broader trend of sports teams leveraging brand value, technological advancements, and global outreach to maximize their market potential, signaling a new era for Formula One and sports business at large.

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