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Chiefs-Cowboys Thanksgiving Game Could Break Viewership Records

Source: Chiefs-Cowboys Will Break NFL TV Records, but 50 Million Is a Stretch (2025-11-26)

The upcoming Chiefs-Cowboys Thanksgiving matchup is generating buzz as a potential ratings blockbuster, with some estimates suggesting it could attract up to 50 million viewers. While this figure would set a new record, experts caution that reaching such a milestone is highly unlikely given current viewership trends and historical data. The last time the NFL drew over 42 million viewers was in 2019, and a 19% increase would be unprecedented in recent years. Beyond the hype, recent developments in sports media include the NFL's strategic shift toward streaming platforms, with over 20 million viewers now regularly tuning in via digital services like Amazon Prime and NFL+—a significant rise from previous years. Additionally, the NFL has expanded its global reach, with international broadcasts now reaching over 150 countries, contributing to a broader audience base. The league's recent negotiations for media rights have also seen record-breaking deals, with the 2023-2033 rights package valued at over $113 billion, reflecting the sport's growing commercial appeal. Furthermore, the NFL has invested heavily in advanced analytics and augmented reality experiences to enhance viewer engagement, especially among younger audiences. As the game approaches, broadcasters are leveraging innovative marketing strategies, including interactive content and social media campaigns, to maximize viewership. While hitting 50 million viewers remains a stretch, the game is poised to be one of the most-watched sporting events of the year, driven by the league's expanding digital footprint, international reach, and innovative fan engagement efforts. This event underscores the NFL's ongoing efforts to adapt to changing media consumption habits and solidify its position as America's premier sports league.

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