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TikTok Trends 2025: How Gen Z Shapes Culture and Commerce

Source: The Vogue Business TikTok Trend Tracker (2025-11-27)

TikTok has become a powerhouse influencer of global culture and commerce in 2025, with its 1.2 billion users, predominantly Gen Z, shaping trends that ripple across industries. From turning songs into chart-topping hits to sparking micro-trends and creating a shared cultural lexicon, TikTok’s influence extends beyond entertainment into fashion, beauty, spirituality, and holiday traditions. This year, the platform’s impact is evident in the resurgence of holiday cheer with #MariahCarey trending as users gear up for Christmas, and a surge in spirituality content with #FullMoonVibes gaining popularity worldwide. Beyond entertainment, brands are leveraging TikTok data to predict consumer behavior, optimize marketing strategies, and foster authentic engagement. Recent studies reveal that TikTok-driven trends now influence over 60% of Gen Z purchasing decisions, with many brands reporting a 30% increase in sales linked directly to TikTok campaigns. Additionally, TikTok’s algorithm now emphasizes community-driven content, making micro-trends more sustainable and harder to predict, which challenges traditional marketing approaches. The platform’s role in shaping cultural movements is also evident in the rise of eco-conscious fashion, with sustainable brands gaining prominence through viral TikTok challenges. Furthermore, TikTok’s integration with e-commerce has accelerated, with features like live shopping and shoppable videos boosting direct-to-consumer sales by over 40% in 2025. As TikTok continues to evolve, its influence on global culture and commerce is expected to deepen, making it an essential tool for brands, creators, and consumers alike. Understanding these trends is crucial for businesses aiming to stay relevant in an increasingly digital and trend-driven world, where TikTok’s unique ecosystem drives both cultural shifts and economic growth.

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