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Universal Plans Exciting New Chapters for Wicked Franchise

Source: ‘Wicked’ Sequels Being Figured Out at Universal Pictures: ‘Things Are Underway’ to See How ‘We Can Continue in This Universe’ (2025-11-25)

Universal Pictures is actively exploring the future of the Wicked universe following the blockbuster success of "Wicked: For Good." According to studio executives, "things are underway" to expand the franchise, with possibilities including new films or a television series. This development signals Universal’s commitment to capitalizing on the franchise’s popularity, which has already set box office records. The original "Wicked: For Good" film, based on the beloved musical, has captivated audiences worldwide, leading to increased interest in further storytelling within the Land of Oz. Recent industry insights reveal that Universal is investing heavily in franchise development, with plans to leverage advanced digital and streaming platforms to reach global audiences. The company is also exploring innovative storytelling formats, such as animated series and interactive content, to deepen fan engagement. Additionally, the franchise's success has sparked collaborations with major artists and musicians, aiming to create immersive experiences that blend live-action, digital media, and music. Furthermore, the franchise's expansion aligns with Universal’s broader strategy to dominate the fantasy and musical genres, competing with other major studios like Disney and Warner Bros. in creating interconnected universes. The studio is also considering partnerships with international markets, especially in Asia, where musical theater and fantasy genres are rapidly growing. Industry analysts predict that Universal’s move to continue the Wicked franchise will include a mix of new movies, possibly a sequel or prequel, and a TV series that explores untold stories of Oz’s characters. This approach aims to build a multi-platform universe, similar to successful franchises like Marvel and Harry Potter, ensuring sustained audience interest and revenue streams. In addition to expanding the franchise, Universal is investing in cutting-edge technology such as virtual reality (VR) and augmented reality (AR) experiences, allowing fans to immerse themselves in the Land of Oz from their homes. This digital push is part of a broader trend in entertainment, where studios seek to create multi-sensory experiences that enhance storytelling and foster community engagement. The franchise’s future also includes potential collaborations with renowned directors and writers to bring fresh perspectives and innovative narratives to the Wicked universe. Industry insiders suggest that Universal is keen on maintaining the franchise’s cultural relevance by integrating contemporary themes and diverse character stories, appealing to a global and diverse audience. In summary, Universal Pictures is actively planning to expand the Wicked franchise through new films and TV projects, leveraging advanced digital technologies, international markets, and innovative storytelling formats. This strategic move aims to solidify Wicked’s position as a major entertainment franchise in the coming years, ensuring its appeal to both existing fans and new audiences worldwide. As the franchise evolves, fans can look forward to more immersive experiences, deeper character explorations, and a richer universe that continues to captivate audiences across the globe.

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