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Shoppers Tighten Wallets: Black Friday Spending Declines

Source: Black Friday shoppers spend more time looking for deals but less money amid economic angst (2025-11-28)

Amid economic uncertainties and rising inflation, consumers are approaching this year's Black Friday with increased caution, planning to spend less than in previous years. This shift reflects broader economic trends, including inflation rates reaching 4.5% in October 2025, the highest in a decade, and persistent concerns over job security, with unemployment remaining steady at 4.2%. Additionally, recent surveys indicate that 60% of shoppers are prioritizing essential purchases over discretionary spending, and 45% are planning to shop online more to avoid crowded stores. Despite these cautious behaviors, the holiday season is expected to generate approximately $9.8 billion in online sales, a slight decrease from last year's record-breaking figures. Experts suggest that retailers who adapt by offering personalized deals, flexible payment options, and enhanced online experiences will better engage hesitant consumers. Furthermore, the rise of sustainable shopping and ethical brands is influencing purchasing decisions, with 35% of consumers now favoring eco-friendly products. The economic landscape continues to evolve, with factors such as rising interest rates, ongoing supply chain disruptions, and geopolitical tensions impacting consumer confidence. As the holiday shopping season unfolds, understanding these trends is crucial for both retailers and consumers aiming to navigate the shifting retail environment effectively. This cautious approach marks a significant change from previous years when Black Friday was characterized by aggressive spending and doorbuster deals, highlighting a more mindful and strategic holiday shopping culture in 2025.

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