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TikTok Trends 2025: How Gen Z Shapes Culture and Commerce

Source: The Vogue Business TikTok Trend Tracker (2025-11-27)

TikTok continues to redefine global culture and commerce in 2025, with its 1.2 billion users, predominantly Gen Z, driving micro-trends, viral hits, and new cultural lexicons. This year, the platform has amplified the popularity of holiday music, notably #MariahCarey, which is fueling festive content across the US as Christmas approaches. Beyond entertainment, TikTok's influence extends into spirituality, with #FullMoonVibes and manifestation spells gaining traction among young consumers seeking connection and meaning in turbulent times. Recent data reveals that TikTok's trend cycles now influence over 60% of global fashion and beauty campaigns, with brands leveraging viral sounds and challenges to boost engagement and sales. The platform's role in shaping consumer behavior is further evidenced by a 45% increase in homeware and wellness product searches linked to TikTok trends, highlighting its power to drive e-commerce. Additionally, TikTok's algorithm now prioritizes authentic, creator-led content, fostering a more inclusive and diverse digital landscape that reflects the evolving values of Generation Z. As TikTok continues to evolve, it remains a critical space for brands, creators, and consumers to co-create culture, making it an essential component of modern marketing strategies. With its ability to turn songs into chart-topping hits, spark micro-trends, and influence global conversations, TikTok is not just a social platform but a cultural powerhouse shaping the future of entertainment, retail, and social interaction.

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