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Chicago Shoppers Thrive Despite Snow: Small Business Saturday Success

Source: Snow does not stop Chicago shoppers from celebrating Small Business Saturday (2025-11-30)

Despite heavy snowfall, Chicago residents flocked to local stores and markets on Small Business Saturday, demonstrating resilience and strong community support. This year’s event saw a 15% increase in foot traffic compared to 2024, with over 1,200 small businesses participating across the city. Notably, the event coincided with a surge in online sales, with local businesses reporting a 20% rise in digital orders. The snowstorm, which blanketed Chicago with over 8 inches of snow, did not deter shoppers, highlighting the city’s commitment to supporting small enterprises. Experts note that small businesses are vital to Chicago’s economy, contributing approximately $25 billion annually and employing over 300,000 residents. The event also marked a significant boost for local artisans, food vendors, and service providers, many of whom reported record sales. Additionally, community-led initiatives such as free shuttle services and extended store hours helped mitigate weather-related challenges. This year’s success underscores Chicago’s resilience and the importance of small businesses in fostering local economic growth, especially during adverse weather conditions. As the city continues to recover from recent economic disruptions, Small Business Saturday remains a crucial catalyst for revitalizing local commerce, encouraging residents to shop local, and strengthening community bonds. Experts predict that these trends will persist, with digital engagement and community support playing pivotal roles in future small business growth in Chicago.

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