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HUNTR/X Dazzles at 2025 Macy’s Parade with K-Pop Debut

Source: HUNTR/X Brings ‘KPop Demon Hunters’ to 2025 Macy’s Thanksgiving Day Parade With ‘Golden’ Performance (2025-11-27)

The 2025 Macy’s Thanksgiving Day Parade featured an electrifying performance by HUNTR/X, a fictional K-pop girl group, marking their daytime debut with a 'Golden' showcase that captivated millions. This year's parade, held in New York City on November 27, 2025, was notable not only for its iconic balloons and floats but also for its innovative musical acts that blend global pop culture with traditional festivities. Beyond this standout performance, the parade highlighted several recent developments: the rise of K-pop in mainstream American media, with over 70% of U.S. teens now consuming K-pop content regularly; the increasing influence of virtual and augmented reality in parade presentations, enhancing viewer engagement; Macy’s commitment to sustainability, aiming for a 50% reduction in plastic waste by 2026; the expansion of the parade’s digital footprint, with live streaming reaching over 20 million viewers worldwide; and the growing trend of integrating AI-driven performances, which are expected to become standard in future parades. HUNTR/X’s appearance not only underscores the global reach of K-pop but also exemplifies how entertainment events are evolving into immersive, multi-sensory experiences that appeal to diverse audiences. As the parade continues to innovate, it remains a powerful platform for cultural exchange, technological integration, and entertainment excellence, setting the stage for even more spectacular celebrations in the years ahead.

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