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TikTok Trends 2025: How Gen Z Shapes Culture and Commerce

Source: The Vogue Business TikTok Trend Tracker (2025-11-27)

In 2025, TikTok remains a powerhouse influencing global culture, fashion, and consumer behavior, with over 1.2 billion active users, predominantly Gen Z. The platform continues to turn songs into chart-topping hits, spark micro-trends, and foster a shared digital lexicon through viral jingles, phrases, and short videos. This year, seasonal trends like #MariahCarey’s holiday comeback have gained massive traction, signaling the platform’s role in shaping festive traditions. Beyond entertainment, TikTok’s influence extends into spirituality, with #FullMoonVibes and manifestation rituals gaining popularity among young users seeking connection and mindfulness amid turbulent times. Recent data reveals that brands leveraging TikTok’s trend insights see up to a 35% increase in engagement, emphasizing its importance for marketing strategies. Additionally, TikTok’s algorithm now prioritizes authentic content, encouraging creators to produce more genuine and relatable videos, which further fuels its viral ecosystem. The platform’s integration of augmented reality filters and live shopping features has revolutionized e-commerce, with TikTok shopping experiencing a 50% growth in 2025, making it a critical channel for retail brands. As TikTok continues to evolve, it remains a vital space for cultural innovation, influencing everything from fashion runways to social movements, and shaping the digital landscape for years to come.

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