Spotify’s Strategic Partnership with FC Barcelona Revealed
Source: Behind the scenes of Spotify’s partnership with FC Barcelona (2025-06-24)
Spotify’s collaboration with FC Barcelona has been ongoing for three years, marking a significant sponsorship effort. The company’s VP of marketing and partnerships shares insights into the partnership’s development and impact behind the scenes. This alliance highlights Spotify’s commitment to sports marketing and expanding its global reach through high-profile sports teams. The article offers a glimpse into the strategic planning and benefits of the partnership for both Spotify and FC Barcelona.