Travis Scott Named Oakley's Chief Visionary

Source: Oakley Appoints Travis Scott Chief Visionary (2025-06-24)

Rapper and artist Travis Scott has been appointed as Oakley's new Chief Visionary, signaling a bold new direction for the brand. The move aims to infuse fresh creativity and innovative ideas into Oakley's product line and brand strategy. This appointment highlights Oakley's commitment to staying ahead in the competitive eyewear market by leveraging Scott's influence and vision. The collaboration is expected to bring exciting new designs and concepts that resonate with a broader, trend-savvy audience.

More recent coverage

• Djokovic at Crossroads Before 2025 Wimbledon
• Aubrey Plaza's Sundance Film Festival Highlights
• US Intel: Iran Nuclear Sites Intact After Strikes
• Rosie O'Donnell Blames Trump for 2016 Struggles
• Ewan McGregor's Family: Meet His Five Kids
• Will Smith Fires Back at Chris Rock in New Freestyle
• Britannica Offers Comprehensive Country Listings