Marvel's Phases: How They May Have Undermined the MCU

Source: I'm Convinced The Exact Same Thing That Helped Make The MCU A Superhero Movie Giant Sabotaged Its Last 6 Years (2025-07-03)

The article explores how the structure and execution of Marvel Cinematic Universe's (MCU) phases might have inadvertently hindered its overall success. It suggests that the focus on interconnected storytelling and large-scale event films could have led to franchise fatigue and diminished individual movie impact, affecting audience engagement and critical reception. Additionally, the piece discusses how the emphasis on building toward major crossover events may have overshadowed character development and standalone narratives. This approach potentially limited creative flexibility and risked over-saturating viewers, ultimately challenging the long-term sustainability of the MCU's expansive universe.

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