Guinness Director Fionn O'Shea Recounts Inspirational Scripts

Source: House Of Guinness director's scripts were 'our bible', says Fionn O'Shea. (2025-09-24)

Fionn O'Shea, a director at Guinness, describes the company's scripts as their "bible," highlighting their importance in guiding the brand's identity and storytelling. He emphasizes that these scripts have been central to shaping Guinness's image and maintaining consistency across campaigns. O'Shea shares insights into the creative process behind Guinness advertising, revealing how the scripts serve as a foundational element for the brand's messaging. His reflections underscore the significance of storytelling in building a strong, recognizable brand identity that resonates with audiences worldwide.

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