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Pop Mart leverages Disney collaborations to boost sales

Source: Exclusive: Labubu-maker Pop Mart learns from Disney to capitalise on toy's viral success (2025-09-30)

Pop Mart, the Chinese toy maker known for its collectible figures, is capitalizing on its recent viral success by partnering with Disney. The company has launched a series of Disney-themed toys, including characters from popular franchises, to attract a broader audience and increase sales. This strategy follows a surge in demand for collectible toys driven by social media trends and online communities. The collaboration with Disney has helped Pop Mart expand its global footprint and enhance brand recognition. The company aims to leverage Disney's extensive fan base to sustain its growth momentum, especially as it navigates a competitive market. By combining viral marketing with strategic licensing deals, Pop Mart is positioning itself for continued success in the evolving toy industry.

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