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Dunkin' Launches 'Wicked'-Themed Drinks and Munchkins for New Movie

Source: Dunkin' menu adds green and pink drinks ahead of second 'Wicked' movie's release (2025-11-07)

Dunkin' celebrates the upcoming "Wicked" movie with a vibrant new menu featuring green and pink themed drinks and snacks, including the Green Matcha Iced Latte and colorful Munchkins donut holes. The campaign, supported by stars Cynthia Erivo and Jonathan Bailey, highlights Dunkin's playful connection to Boston culture and the franchise's magical themes. Beyond the current promotion, Dunkin' has recently expanded its menu with innovative offerings such as plant-based breakfast sandwiches, limited-edition holiday beverages, and eco-friendly packaging initiatives. The Green Matcha Latte, made with brown sugar and toasted almond flavors, caters to health-conscious consumers seeking dairy-free options like oat or almond milk. Dunkin' has also announced plans to introduce a new line of sustainable coffee cups by early 2026, aiming to reduce plastic waste by 30%. Additionally, the brand is leveraging AI-driven personalization in its mobile app to enhance customer experience, including tailored drink recommendations and loyalty rewards. The "Wicked" promotion aligns with Dunkin's broader strategy to capitalize on pop culture collaborations, which have historically increased foot traffic and brand engagement. As the franchise continues to innovate, it is also investing in digital marketing campaigns targeting Gen Z and millennial audiences, emphasizing sustainability and social responsibility. With over 12,000 locations worldwide, Dunkin' remains a leader in the coffee and fast-food industry, consistently adapting to consumer trends and entertainment partnerships. This latest campaign not only boosts sales ahead of the holiday season but also reinforces Dunkin's position as a culturally relevant and environmentally conscious brand. As the "Wicked" franchise gains momentum, Dunkin' plans to expand its themed menu offerings to include limited-edition merchandise and interactive digital experiences, ensuring it stays at the forefront of both culinary innovation and pop culture engagement.

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