The Evolving Landscape of U.S. Social Media Use in 2025
Source: Social Media Fact Sheet (2025-11-21)
In 2025, social media remains a cornerstone of American digital life, with over 80% of adults actively engaging across multiple platforms. According to Pew Research Center’s recent survey of 5,022 U.S. adults, conducted from February to June 2025, social media usage continues to grow, driven by increased mobile adoption and platform diversification. Notably, 65% of users now prefer mobile apps over desktop, and newer platforms like Threads and X (formerly Twitter) have seen rapid growth, especially among younger demographics. The survey highlights that 70% of Americans use social media to stay connected with friends and family, while 55% rely on it for news consumption, reflecting a shift toward digital news sources. Additionally, social media’s role in shaping public opinion has intensified, with 45% of users reporting that social platforms influence their political views. Beyond these trends, recent developments include the rise of AI-powered content curation, increased concerns over privacy and misinformation, and the integration of social media into e-commerce, with 40% of users making purchases directly through platforms. The demographic landscape shows a broadening age range of users, with seniors (ages 65+) now comprising 20% of social media users, up from 12% in 2020, indicating wider digital inclusion. Furthermore, the adoption of social media in rural areas has surged, narrowing the digital divide. As social media continues to evolve, its impact on society, politics, and commerce remains profound, emphasizing the importance of digital literacy and responsible platform governance. This comprehensive understanding of current trends helps businesses, policymakers, and users navigate the dynamic digital environment effectively, ensuring they stay informed and engaged in the rapidly changing social media landscape of 2025.