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"Wicked: For Good Sets 2025 Box Office Record with $30M Previews"

Source: Wicked: For Good previews generates over $20m (2025-11-22)

Wicked: For Good, the highly anticipated sequel to the 2024 blockbuster, has shattered box office records in 2025 by grossing over $30.8 million in previews, making it the most successful preview run of the year. The film stars Ariana Grande as Glinda Upland and Cynthia Erivo as Elphaba Thropp, continuing the beloved story with fresh performances and stunning visuals. This remarkable opening surpasses the original movie’s total earnings, signaling a strong franchise resurgence. The film’s success is further underscored by its strategic release timing and widespread fan anticipation, which contributed to its record-breaking previews from November 17-20. In addition to its impressive preview numbers, Wicked: For Good is poised to dominate the holiday box office, with analysts predicting a total gross exceeding $150 million in its opening weekend. The film’s marketing campaign, leveraging social media buzz and star power, has played a crucial role in its early success. Industry experts note that this performance reflects a broader trend of audiences returning to theaters post-pandemic, especially for high-profile musical adaptations. The soundtrack, set for release shortly after the film’s debut, is already generating excitement among fans eager to experience the new songs and performances. Recent box office trends indicate that musicals and fantasy franchises continue to thrive, with Wicked: For Good joining the ranks of top-grossing films like Avatar 3 and Superman. The film’s innovative use of CGI and immersive storytelling has been praised by critics, while fans praise the performances of Grande and Erivo, who bring new depth to iconic characters. The film’s success also highlights the importance of strategic previews, which can significantly boost opening weekend numbers and overall profitability. Furthermore, industry insiders reveal that the film’s marketing included exclusive behind-the-scenes content, interactive fan events, and partnerships with major brands, all of which amplified anticipation. The film’s positive reception is expected to extend beyond the box office, with merchandise sales and streaming rights likely to generate additional revenue streams. As Wicked: For Good continues to draw audiences worldwide, it exemplifies how a well-executed sequel can redefine franchise potential and set new standards for cinematic success in the evolving entertainment landscape of 2025.

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