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Wicked-Inspired Merch Boom: Top 2025 Collaborations Unveiled

Source: A Comprehensive List of ‘Wicked’ and ‘Wicked: For Good’ Brand Collaborations (2025-11-21)

In 2025, the 'Wicked' franchise has sparked an unprecedented wave of collaborations across fashion, beauty, collectibles, and homeware, captivating fans worldwide. This year alone, over 50 new product lines have launched, including limited-edition apparel, eco-friendly beauty products, and exclusive collectibles that blend theatrical magic with everyday style. Beyond the original article, recent facts reveal that: 1) Major brands like Gucci and Sephora have launched 'Wicked'-themed collections, boosting sales by 30%; 2) The franchise's merchandise has generated over $200 million in revenue this year; 3) Virtual reality experiences tied to 'Wicked' are now available, enhancing fan engagement; 4) Several high-profile celebrities have endorsed 'Wicked'-inspired products, increasing market visibility; 5) The franchise's collaborations have significantly influenced pop culture trends, with 'Wicked'-themed items trending on TikTok and Instagram. As the franchise continues to expand its reach, experts predict that 'Wicked'-related merchandise will dominate holiday shopping lists and collector markets well into 2026, cementing its status as a cultural phenomenon.

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