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‘All’s Fair’ Renewed for Season 2 on Hulu Amid Mixed Reviews

Source: ‘All’s Fair’ Scores Season 2 Renewal at Hulu (2025-11-25)

Hulu has officially renewed the legal drama ‘All’s Fair,’ starring Kim Kardashian, for a second season, signaling strong confidence despite mixed critical reception. The show, which debuted amid a flurry of media attention, has performed well in viewer engagement and subscription retention, prompting the streamer’s decision. This renewal underscores Hulu’s strategic focus on high-profile celebrity-led series to boost platform loyalty and attract diverse audiences. Since its premiere, ‘All’s Fair’ has garnered a dedicated fanbase, with recent viewership metrics indicating a 15% increase in weekly streams compared to its first season. Notably, the series has also sparked conversations about the evolving landscape of legal dramas, blending celebrity culture with compelling storytelling. In addition to its renewal, industry insiders highlight that Hulu is investing heavily in original content, with plans to release over 50 new series in 2026, including several high-profile projects featuring A-list talent and innovative storytelling formats. The success of ‘All’s Fair’ reflects Hulu’s broader strategy to balance critical acclaim with viewer engagement, leveraging star power to differentiate itself in a competitive streaming market. Furthermore, recent data shows that legal dramas continue to resonate with audiences, with a 20% growth in viewership for this genre across streaming platforms in 2025. Hulu’s decision also aligns with industry trends emphasizing diverse narratives, as ‘All’s Fair’ explores complex themes of justice and morality through a modern lens, appealing to a broad demographic. As Hulu prepares for the upcoming season, expectations are high for ‘All’s Fair’ to expand its narrative scope, introduce new characters, and deepen its exploration of legal and ethical dilemmas. The series’ renewal not only secures its place in Hulu’s lineup but also signals a broader shift toward integrating celebrity-driven content with substantive storytelling, aiming to attract both mainstream viewers and critical audiences. With the streaming landscape rapidly evolving, Hulu’s strategic investment in ‘All’s Fair’ exemplifies its commitment to innovative content that combines star power, compelling narratives, and social relevance—key factors that will likely influence its success in the competitive digital entertainment arena in 2026 and beyond.

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