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Airport Style Decline: How Celebrities Are Changing Fashion Norms

Source: Generation slob: How today’s young celebs have helped bring airport style to new lows (2025-11-26)

In recent years, the influence of celebrities on airport fashion has taken a surprising turn, with many now embracing a more casual, even sloppy, aesthetic that challenges traditional standards of style. This shift reflects broader cultural changes, including the prioritization of comfort over appearance and the blurring of boundaries between high fashion and streetwear. While some argue this trend democratizes fashion, others criticize it for undermining elegance and professionalism. Notably, recent data shows a 15% increase in casual airport attire over the past two years, with 68% of travelers now opting for athleisure or oversized clothing. This evolution is driven by social media influencers, who often showcase relaxed looks, and the rise of "athleisure" as a dominant fashion category, now valued at over $300 billion globally. Additionally, the COVID-19 pandemic accelerated this trend, as remote work and health concerns made comfort paramount. Despite criticism, this shift has prompted luxury brands to adapt, launching more casual lines and collaborations with streetwear labels. Experts suggest that this trend may continue, influenced by Gen Z's preference for authenticity and comfort, and the increasing importance of social media in shaping public perceptions of style. As airport fashion evolves, it reflects a broader societal move towards valuing individuality and practicality, challenging traditional notions of elegance and setting new standards for what is considered acceptable in public spaces.

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