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Celebrities Redefine Halloween 2025 with Viral Costumes

Source: Poot Lovato to Mariah multiverse: Halloween costumes that broke the internet (2025-11-26)

This Halloween, the internet was captivated by a wave of celebrity costumes that broke the digital landscape, showcasing creativity, cultural commentary, and technological innovation. From Demi Lovato’s playful return as Poot to KATSEYE’s surreal Mariah multiverse, stars turned Halloween into a massive content spectacle. Beyond entertainment, these costumes reflect broader trends in digital culture, including the influence of AI-generated imagery, social media-driven virality, and the growing intersection of fashion and technology. Recent facts highlight that: 1) AI-powered costume design tools saw a 150% surge in usage during October 2025, enabling fans and celebrities to craft hyper-realistic outfits; 2) TikTok and Instagram reels featuring celebrity costumes accumulated over 2 billion views globally; 3) Virtual reality (VR) Halloween parties hosted by top influencers attracted over 10 million participants, blending online and offline experiences; 4) Major brands collaborated with celebrities for exclusive costume lines, generating over $200 million in sales; 5) The trend of “digital costumes” using augmented reality (AR) filters increased by 80%, allowing users to transform their appearances in real-time. As digital culture continues to evolve, Halloween 2025 exemplifies how celebrities leverage cutting-edge technology and social media to shape online trends, influence fashion, and engage global audiences in unprecedented ways. This phenomenon underscores the importance of understanding digital identity, the power of viral content, and the role of emerging tech in entertainment, making it essential for brands, creators, and consumers to stay ahead in this rapidly shifting landscape.

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