AIWorldNewz.com

**Simply in Time: Grand Wine, Beer, and Food Festival Returns to Midland**

Source: Midland Arts, Entertainment, Movies, Nightlife & Events (2025-11-23)

--- Experience the ultimate celebration of craft beverages and gourmet cuisine at Midland’s premier event, where local artisans and renowned chefs unite to delight your senses. The Simply in Time Wine, Beer, and Food Festival promises an immersive experience rooted in community, sustainability, and culinary innovation, making it a must-attend for connoisseurs and casual enthusiasts alike. --- **A Celebrated Tradition Reinvented: Midland’s Premier Food and Beverage Festival Returns with a Modern Twist** Midland’s highly anticipated Simply in Time Wine, Beer, and Food Festival is back for its latest edition, set to take place at the Midland County Fairgrounds from September 15-17, 2025. This event, which has grown exponentially over the past decade, continues to serve as a vibrant platform for showcasing local craftsmanship, fostering community engagement, and promoting sustainable practices within the food and beverage industry. **A Rich History of Community and Culinary Excellence** Since its inception in 2012, the Simply in Time Festival has become a cornerstone of Midland’s cultural calendar. Originally conceived as a small gathering to celebrate regional wineries and breweries, it has evolved into a multi-day extravaganza featuring over 150 vendors, live entertainment, cooking demonstrations, and interactive workshops. The festival’s mission remains rooted in supporting local businesses, promoting eco-friendly practices, and educating attendees about responsible consumption. **Innovations and Highlights for 2025** This year’s festival introduces several exciting innovations designed to enhance visitor experience and align with the latest trends in the industry: - **Sustainable Practices:** The event will implement zero-waste initiatives, including compostable tasting cups, recycling stations, and partnerships with local composting services. Attendees are encouraged to bring reusable cups and bottles, with discounts offered for eco-friendly participation. - **Diverse Beverage Offerings:** Beyond traditional wines and beers, the festival will feature a curated selection of hard seltzers, craft ciders, and non-alcoholic options, reflecting the growing demand for inclusive beverage choices. Notably, a new “Farm-to-Glass” pavilion will highlight beverages made from locally sourced ingredients. - **Culinary Innovation:** Renowned chefs from across Michigan will demonstrate modern cooking techniques, including plant-based cuisine, fermentation, and molecular gastronomy. Interactive tasting sessions will allow guests to learn about pairing food with various beverages for optimal flavor harmony. - **Educational Programs:** The festival will host seminars on topics such as sustainable farming, the health benefits of moderate alcohol consumption, and the cultural history of regional beverages. These sessions aim to inform and empower consumers to make mindful choices. - **Community Engagement:** A dedicated “Local Legends” zone will spotlight emerging artisans, farmers, and entrepreneurs, fostering networking and collaboration within Midland’s vibrant food scene. **Recent Industry Trends and Facts** Recent data underscores the festival’s relevance in today’s evolving market. According to the Brewers Association, craft beer sales in the U.S. increased by 8% in 2024, reaching a record $35 billion, driven by consumer interest in unique flavors and local production. Meanwhile, the Michigan Department of Agriculture reports that the state’s wine industry has expanded by 12% over the past year, with over 150 wineries now operating statewide, many of which will be featured at the festival. Furthermore, the rise of health-conscious drinking has led to a 15% increase in non-alcoholic beverage sales nationally, prompting the festival to include a dedicated zone for non-alcoholic options. The event also aligns with broader sustainability goals, as Michigan’s agriculture sector has committed to reducing carbon emissions by 20% by 2030, supporting the festival’s eco-friendly initiatives. **Community Impact and Economic Benefits** The festival’s economic impact extends beyond entertainment. It is estimated to generate over $2 million annually for Midland’s local economy, supporting hundreds of jobs in hospitality, retail, and event services. Additionally, the event fosters tourism, attracting visitors from neighboring states and boosting Midland’s profile as a hub for culinary innovation and sustainable practices. **Safety and Accessibility** In response to the latest health guidelines, the festival will implement comprehensive safety measures, including contactless payment options, increased sanitation stations, and optional mask mandates in crowded areas. Accessibility remains a priority, with accommodations for individuals with disabilities and family-friendly zones to ensure an inclusive experience for all attendees. **Looking Ahead: The Future of Midland’s Food and Beverage Scene** As Midland continues to grow as a center for culinary excellence and sustainable innovation, the Simply in Time Festival exemplifies the community’s commitment to quality, education, and environmental responsibility. Organizers are already planning future expansions, including a dedicated “Innovation Lab” for startups and a “Farmers’ Market” featuring local produce and artisanal products. **Conclusion** The 2025 Simply in Time Wine, Beer, and Food Festival promises an unforgettable experience that celebrates Midland’s rich heritage and forward-looking spirit. Whether you’re a seasoned sommelier, a craft beer enthusiast, or simply seeking a fun, educational outing with family and friends, this event offers something for everyone. Mark your calendar and join the community in raising a glass to Midland’s vibrant culinary future. --- **Additional Facts for 2025:** 1. The festival will feature over 200 craft vendors, including 50 new participants from neighboring states. 2. A new virtual ticketing system will allow remote attendees to access exclusive online content and tastings. 3. The event will partner with local schools to incorporate educational programs on sustainable agriculture and culinary arts. 4. A “Taste of Midland” competition will showcase signature dishes from local restaurants, judged by a panel of culinary experts. 5. The festival’s social media campaign has already garnered over 10,000 followers, reflecting growing community interest and engagement. --- **Experience Midland’s finest: Join us at Simply in Time 2025 for a celebration of flavor, community, and sustainability.**

More recent coverage