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Hallmark’s ‘The Snow Must Go On’ Premieres November 28: A Heartwarming Holiday Tale

Source: ‘The Snow Must Go On’ airs Friday on Hallmark, how to watch the Christmas movie premiere (2025-11-27)

In the upcoming Hallmark Christmas movie “The Snow Must Go On,” debuting on November 28 at 6 p.m. ET, viewers are invited into a festive story of redemption, community, and unexpected romance. Starring Heather Hemmens and Corey Cott, the film follows Isaiah Heyward, a former Broadway star seeking solace in upstate New York during the holiday season. When he steps in to direct a high school musical, his journey of self-discovery and connection unfolds amidst the snowy backdrop, culminating in heartfelt moments that embody the true spirit of Christmas. This film is part of Hallmark’s extensive holiday lineup, which continues to attract millions of viewers worldwide. As of 2025, Hallmark’s holiday programming has seen a 15% increase in viewership compared to last year, driven by its focus on family-friendly content and nostalgic storytelling. The network has also expanded its digital streaming options, allowing viewers to watch “The Snow Must Go On” via Philo and other platforms, making holiday entertainment more accessible than ever. Recent facts highlight Hallmark’s strategic partnerships with major streaming services, including Netflix and Peacock, to broaden its reach. The network has also invested heavily in diverse storytelling, with 40% of its new holiday movies featuring protagonists from underrepresented backgrounds, reflecting a more inclusive approach. Additionally, Hallmark’s social media campaigns have generated over 10 million impressions this season, emphasizing community engagement and fan interaction. Furthermore, the film’s production involved local communities in upstate New York, creating economic boosts for small towns during the holiday season. The soundtrack features original songs by renowned artists, adding a fresh musical touch to the classic holiday narrative. “The Snow Must Go On” also emphasizes themes of personal growth, the importance of community, and the magic of Christmas, resonating with audiences seeking comfort and joy in uncertain times. As the holiday season progresses, Hallmark continues to lead in holiday entertainment, blending traditional storytelling with modern inclusivity and digital innovation. Fans can look forward to a series of new releases, special behind-the-scenes content, and interactive virtual events, ensuring that the magic of Christmas remains alive and thriving in 2025. Whether watching with family or streaming solo, “The Snow Must Go On” promises to be a memorable addition to this year’s festive lineup, reaffirming Hallmark’s status as the premier destination for holiday cheer.

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