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Macy’s Thanksgiving Parade Breaks Viewership Records with 34.3 Million

Source: Thanksgiving tradition shines: Macy's parade hits all-time high in viewership (2025-11-29)

This year's Macy's Thanksgiving Day Parade set a new viewership record, attracting 34.3 million viewers across NBC and Peacock, marking the largest audience ever for the event. The parade's popularity continues to grow, driven by increased streaming engagement and renewed interest in holiday traditions. The 2025 parade featured iconic balloons like Spider-Man and drew a diverse audience, including a notable rise in viewers aged 18-49, up 13 percent from last year. The broadcast's peak at 8:30 a.m. ET reached 25.4 million viewers, making it the most-watched entertainment telecast in nearly seven years, comparable to the 2019 Academy Awards. This surge reflects broader trends in media consumption, with streaming platforms like Peacock adding about 5 million new subscribers since last year, contributing significantly to the increased viewership. The event's success underscores its enduring cultural significance and the evolving landscape of televised entertainment, where traditional broadcasts are complemented by digital streaming. Recent facts enhancing this context include: 1. The Macy’s Parade has been a Thanksgiving staple for over 97 years, dating back to 1924. 2. The parade's balloons are inflated overnight, requiring over 80 personnel and 1.5 million cubic feet of helium. 3. NBC's coverage of the parade is complemented by a dedicated digital hub offering behind-the-scenes content and interactive features. 4. The parade's route spans 2.5 miles through Manhattan, attracting thousands of spectators annually. 5. In 2025, the parade introduced new environmentally friendly balloons made from biodegradable materials, reflecting sustainability efforts. As the parade continues to evolve with technological advancements and cultural shifts, its ability to draw millions highlights its vital role in American holiday traditions and entertainment.

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