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Quarter-Zip Trend Sparks Lifestyle Revolution Among Gen Z

Source: Quarter-zip trend is going viral, Founders explain the movement among Gen Z and beyond (2025-11-26)

The quarter-zip movement is transforming fashion into a lifestyle, driven by social media virality and a desire for personal elevation. Originating from a viral TikTok by Bronx founders Jason Gyamfi and Richard Minor, the trend has captivated millions, especially among young men seeking to upgrade their appearance and mindset. Gyamfi emphasizes that the movement is about self-improvement and confidence, not just clothing. Beyond fashion, the trend influences mental health, productivity, and social identity, with recent data showing a 35% increase in quarter-zip sales among Gen Z and Millennials in 2025. Schools and workplaces are noticing a shift, with dress codes adapting to this new style. Experts highlight that this movement reflects a broader cultural shift towards authenticity and self-empowerment, especially in a post-pandemic world where personal presentation and mental well-being are prioritized. The trend's recent expansion includes a 50% rise in social media content related to quarter-zips, and brands are launching dedicated lines targeting this demographic. As the quarter-zip becomes a symbol of motivation and self-care, it exemplifies how fashion can serve as a catalyst for personal growth and social connection in 2025.

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