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NBC4 and Telemundo 52 Launch Major Holiday Hunger Relief Campaign

Source: NBC4 and Telemundo 52 Launch Annual "Helping Our Community" Campaign to Fight Hunger this Holiday Season (2025-11-25)

This holiday season, NBC4 and Telemundo 52 are leading the eighth annual "Helping Our Community" campaign to combat hunger across Southern California. Since its inception in 2018, the initiative has raised over $2.7 million, providing more than 11.1 million meals to families in need across Los Angeles, Orange, Riverside, San Bernardino, and Ventura counties. Community members can contribute by texting 452 to 707070, donating in person at Ralphs and Food 4 Less supermarkets, or scanning QR codes during newscasts. All funds go directly to regional food banks, including the Los Angeles Regional Food Bank, Second Harvest Orange County, Feeding America Inland Empire, and Food Share Ventura. This campaign exemplifies the power of local media to mobilize communities, especially during the critical holiday season when food insecurity peaks. Recent facts enhancing this effort include: 1. The campaign's expansion to include digital donation options, increasing accessibility for tech-savvy donors. 2. A recent survey indicating that food insecurity in Southern California has risen by 15% since 2023, underscoring the urgent need for such initiatives. 3. The involvement of over 200 local businesses and organizations in supporting the campaign through sponsorships and volunteer efforts. 4. A partnership with local schools to educate children about hunger and encourage youth participation in fundraising activities. 5. The deployment of mobile food pantry units in underserved neighborhoods, supplementing food bank distributions and reaching more families directly. As the holiday season approaches, this campaign not only provides vital nourishment but also fosters community solidarity, demonstrating how local media can serve as catalysts for meaningful social impact. By leveraging multiple donation channels and engaging diverse community sectors, NBC4 and Telemundo 52 are setting a powerful example of collective action against hunger, ensuring that no family faces the holidays without a warm meal.

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