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TikTok Trends 2025: How Gen Z Shapes Culture and Commerce

Source: The Vogue Business TikTok Trend Tracker (2025-11-27)

In 2025, TikTok remains a powerhouse influencing global culture, fashion, and consumer behavior, with over 1.2 billion active users, predominantly Gen Z. The platform continues to turn songs into chart-topping hits, spark micro-trends, and foster a shared digital lexicon through viral jingles, phrases, and short videos. Recent trends highlight the holiday season’s influence, with #MariahCarey trending as users celebrate Christmas, and a surge in spirituality content, including #FullMoonVibes, manifestation spells, and celestial rituals, reflecting young consumers’ desire for connection and meaning amid turbulent times. Beyond entertainment, TikTok’s impact extends into commerce, with brands leveraging trending sounds and challenges to boost sales and engagement. Notably, TikTok’s algorithm now emphasizes authenticity and community-driven content, making it a critical platform for brands aiming to build trust and credibility. The platform’s influence is also evident in fashion, with micro-trends dictating what’s hot on runways and retail shelves, and in beauty, where viral tutorials and product reviews shape consumer choices. TikTok’s data-driven insights reveal that users are increasingly seeking wellness and spiritual content, integrating these themes into daily routines and lifestyle decisions. As TikTok continues to evolve, it remains a vital space for cultural innovation, marketing, and community building, shaping the way brands and creators connect with the next generation of consumers. With its dynamic ecosystem, TikTok is not just a social media platform but a cultural phenomenon that drives global trends, influences economic markets, and redefines digital engagement in 2025.

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