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Cyber Monday Set to Break Spending Records Despite Economic Uncertainty

Source: Why Cyber Monday could break spending records despite economic uncertainty (2025-12-01)

Despite ongoing economic challenges, Cyber Monday is projected to shatter previous online shopping records this year, driven by irresistible deals and the increasing shift toward digital retail. According to Adobe Analytics, U.S. consumers are expected to spend approximately $14.2 billion online on Cyber Monday, marking a 6.3% increase over 2024. This surge follows a robust Black Friday with $11.8 billion spent and Thanksgiving Day sales reaching $6.4 billion, both surpassing earlier forecasts. The holiday shopping season, especially Cyber Week, continues to demonstrate consumers' willingness to spend, with discounts on electronics, apparel, and holiday gifts fueling the momentum. Experts highlight that elevated discounts and the convenience of online shopping are key factors behind this record-breaking trend, even amid economic uncertainty. Additionally, the rise of mobile commerce, with over 60% of online transactions now occurring via smartphones, has further propelled sales. Retailers are investing heavily in personalized marketing and AI-driven recommendations to enhance customer engagement. The holiday season's digital shopping boom is also supported by innovations like virtual try-ons, augmented reality shopping experiences, and seamless checkout processes, making online shopping more attractive than ever. As supply chain resilience improves and delivery logistics become more efficient, consumers can expect faster shipping times, encouraging more spending. This trend underscores the enduring importance of e-commerce in the retail landscape, with projections indicating that online sales could account for nearly 20% of total holiday retail revenue this season. Retailers and consumers alike are adapting to this new normal, where digital shopping dominates, and record-breaking sales are becoming the norm despite economic headwinds.

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