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TikTok Trends 2025: How Gen Z Shapes Culture and Commerce

Source: The Vogue Business TikTok Trend Tracker (2025-11-27)

TikTok continues to redefine global culture and consumer behavior in 2025, with its influence extending far beyond entertainment. As the platform's 1.2 billion users, predominantly Gen Z, drive micro-trends and viral movements, brands and creators are leveraging TikTok data to stay ahead. This year, holiday content featuring Mariah Carey’s Christmas classics has surged, signaling the platform’s role in shaping seasonal traditions. Meanwhile, spirituality content, including full moon rituals and manifestation spells, has gained massive popularity among young audiences, reflecting a shift toward holistic wellness and mysticism. Beyond trends, TikTok’s impact on commerce is profound: 70% of users are engaging with brands directly through the app, leading to a 35% increase in influencer-driven sales. Notably, TikTok’s algorithm now emphasizes authenticity and community engagement, rewarding creators who foster genuine connections. The platform’s role in music is also evolving; songs that trend on TikTok often debut at the top of global charts, with some tracks achieving multi-platinum status within weeks. Additionally, TikTok’s integration with shopping features has accelerated e-commerce growth, with over 60% of users making purchases inspired by TikTok content. As TikTok continues to influence fashion, beauty, and lifestyle trends, brands are investing heavily in TikTok-specific campaigns, recognizing the platform’s power to shape consumer preferences in real time. This dynamic ecosystem underscores TikTok’s position as a cultural and commercial powerhouse in 2025, transforming how we consume, create, and connect in the digital age.

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