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Cyber Monday Set to Break Spending Records Despite Economic Uncertainty

Source: Why Cyber Monday could break spending records despite economic uncertainty (2025-12-01)

Despite ongoing economic challenges, Americans are poised to break online shopping records this Cyber Monday, driven by irresistible holiday deals and a shift toward digital retail. According to Adobe Analytics, U.S. consumers are expected to spend approximately $14.2 billion online on Cyber Monday, marking a 6.3% increase from 2024. Peak spending is anticipated between 8 p.m. and 10 p.m., with $16 million passing through online carts every minute nationwide. This surge follows a robust Black Friday, which saw $11.8 billion in online sales, and a strong Thanksgiving weekend, totaling another $11.8 billion. The entire Cyber Week has already demonstrated consumers’ willingness to spend, with Black Friday, Thanksgiving, and weekend sales exceeding forecasts. Experts attribute this resilience to several recent factors: the continued growth of e-commerce, increased smartphone shopping, and strategic marketing by retailers offering exclusive deals. Additionally, the holiday season's emphasis on gift-giving, coupled with inflation-driven discounts, has motivated consumers to prioritize online shopping over traditional brick-and-mortar stores. The rise of buy-now-pay-later options and flexible financing has further empowered shoppers to spend more comfortably. Moreover, the expansion of same-day and next-day delivery services has enhanced online shopping convenience, encouraging higher purchase volumes. As the holiday season progresses, retailers are leveraging advanced AI-driven personalization and targeted advertising to maximize conversions. The trend indicates that despite economic uncertainties, consumer confidence in online shopping remains strong, driven by innovative retail strategies and the increasing importance of digital commerce in everyday life. This record-breaking spending underscores the resilience of the U.S. economy's digital sector and highlights the evolving landscape of holiday shopping, where convenience, deals, and technology converge to shape consumer behavior.

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